Crowds at The Howard Centre were entertained by fashion showcases and flashmob-style routines on Saturday, 30th September. The dance infused fashion show included hourly shows between 11:00 – 16:00 to showcase the very latest Autumn/Winter trends.
Top performers staged the latest seasonal collections from the centres’ favourite fashion brands including M&S, Topshop, Next, New Look, Fat Face, Dorothy Perkins and Burtons.
Centre Manager at Howard Centre, Paul Haynes, said “The dance routines created a great atmosphere in the centre and it was fantastic to see the amusing look on so many customers faces when the music and dancing began! We were delighted that so many of our shoppers enjoyed the event and were able to take advantage of this free event.
“The great thing is that everything the shoppers saw on the day was available from stores in the shopping centre so they were able to go off and recreate the on-trend outfits already hand-selected at The Howard Centre’s Fashion with a Twist shows.”
Well deserved credit goes to the dancers and members from Living the Dream who got the crowds cheering and tapping their feet. A group of 20 dancers ranged between ages 9 to 28 presented the wide variety of styles and collections available at the centre’s stores this season.
“Living the Dream brought the Autumn Winter collections to life on Saturday. We are delighted to have partnered with such a great foundation and believe the whole family enjoyed the show as much as we did. Living the Dream does outstanding work in providing classes, workshops and performance opportunities to young people in Hertfordshire.”, said Paul.
Living the Dream, is also a professional dance company, do flashmobs and perform at events and have worked with Virgin, Vodafone and British Airways. The charity, the Dream Foundation supports disadvantaged young people to have access to the arts. Living the Dream was set up by Zoe Jackson in 2006 at the age of 16 and in 2015 she was awarded an MBE from Her Majesty the Queen for her services to young people in the performing arts.
“It was great to see our passionate and talented performers work in partnership with the fabulous fashion brands that The Howard Centre has to offer. We hope we have inspired everyone by the work we do at Living the Dream.
The Howard Centre and its customers have helped us raise funds which will contribute to grow the Dream Foundation and provide more children with the opportunity to believe in themselves through the form of the arts. The Howard Centre is a great location for the community to learn about Living the Dream.”, said Zoe Jackson.